Posts Tagged ‘service process optimization’

Google’s MayDay, caffeine, and snippet at SES Toronto 2010

Google Caffeine, Google Mayday, Google snippet | Posted by admin_2
Jul 02 2010


Maile Ohye, Senior Developer Programs Engineer, Google really articulates here precise, to the point facts about the new Google changes in its organic search algorithms. If you have not yet heard of these changes, you will - known as Google MayDay, Google caffeine, and snippet.

My Client’s are always looking for shortcuts to success. But, then I talk some sense into them and they eventually listen. With these changes that Google made, their patients is really paying off in the way of increased search engine visibility, better click-through rates, more revenue thanks to good content, good tags, diligence, and good SEO technique.  Mayday has been Pay day for us white hats.

Byron Gordon, SEO-PR, interviews SES Toronto 2010 keynoter, Maile Ohye, Senior Developer Programs Engineer, Google. Maile talks about the “May Day” update, which for Google was an algorithmic ranking change. Previously, Google punished those websites that violated Google’s webmaster guidelines. But in so doing, it also left room for low-quality, little-value add sites. Google created the May Day update to not only punish spammers but devalue sites that are not providing any useful content. Maile then goes on to talk about Google’s major infrastructure change called “caffeine.” Caffeine helps with crawling and indexing your website faster. Google’s caffeine improves index freshness by at least 50% and it allows Google to scale to the enormity of the web and attach more information per document such as mark-ups, or anchor text, for example. Maile concludes with Google’s snippet, which users can influence by adding information to your meta description.

Best E-Commerce Solution Is In Form Of Yahoo Store by Jessica Woodson

Archive_Search_Engine_Optimization | Posted by admin_2
Jul 02 2010

Best E-Commerce Solution Is In Form Of Yahoo Store by Jessica Woodson.

Yahoo Store Most Fit to E-Commerce Category - Characteristics of E-Commerce and Place of Yahoo Store

It is true that technology makes life easy. Same the way advent of internet technology make commerce easy. The commercial activities on internet are termed as ecommerce. Good ecommerce has some its own characteristics. If we look at them one by one we will find yahoo Store most fit as an ecommerce solution of the day. Let us explore these ecommerce characteristics in light of Yahoo Store features.

Ubiquity

Yes it is available every where and at anytime. If you design your Yahoo Store as your ecommerce solution it will be easily available. Your customer will log in their account and purchase anything whatever they like from your Yahoo store even when you are sleeping. This way you liberate your customer from being restricted up to some physical stores or branches or chain stores of your company.

Global Reach

With internet you can reach at any customer comes from any corner of the world and sale your product or services. You can deliver your product with plenty of available shipment options because transportation is in advance form now. Yahoo store offer multiple shipment options. Yahoo store also allow you to offer free shipment for limits of the amount or quantities of the purchase. This way you can lure your customers more.

Universal Standard

Good ecommerce is only possible when everyone follow same standards therefore, Yahoo Store is design such a way that you can found every aspects of an ecommerce site same everywhere. You will have home page with log in facilities, navigations of the site will be easy and within two or three click away from your target. Easy payment and so many…

Information Richness

You will find best informed users with Yahoo store. Every information regarding to your products or services are easily available. You will find category pages for your product. Every product will be well defined in their category. Every product will be well described on their product page. Your user will be properly guided at every step of transaction. Users will see their shopping cart at any stage of transaction.

Site Search

Site search is an essential part of ecommerce store. There are chances that you have large number of products and an array of product categories at that time finding a product through navigation will be a daunting task. Therefore, you have to have site search facility at hand so your visitor can find the product easily that they are looking for.

Easy Checkout

Checkout process is an important step of ecommerce transaction. Yahoo Store offers short, means one page checkout process without any complication and with minimal steps.

Payment

Payment is hard core of ecommerce. Many want to pay you through offline payment modes and many would like to do with reliable payment gateways. Yahoo make all possible. You can pay offline payments like, Cash on Delivery, cheques, D.D., etc. or you can pay with any payment gateway you prefer most. Easy integration of all payment gateways is possible with Yahoo.

Security

Like payment method security of payment is another issue for successful ecommerce site. Yahoo offers secure payment. It takes every measure from encryption to proper validation of your payment. There will not be any data theft or misuse of data is possible anyway.

Traffic

Success of ecommerce greatly depends on the traffic it receives. Yahoo assures greater visibility of its Yahoo Store. Your store will be automatically promoted since it belongs to Yahoo community.

Search Engine Optimized

Despite the surge in Social media still search engine is major player to bring traffic at your ecommerce sites. Good ecommerce need better search engine optimization methods. You need to optimize Meta tags like titles, description and keywords all applied in correct manner. Yahoo store facilitates you to do all optimization techniques. You can optimize title of all category pages, product pages and other remaining pages. You can add Meta description in all pages as well as in all products. You can optimize your product images with inserting proper keywords and alt tags. URL generation will be SEO friendly. Product descriptions, reviews etc. can be optimize at will.

Finally, looking into the depth we can easily assume that Yahoo Store has all ecommerce characteristics present and will prove a robust ecommerce solution for your dream project.

Search Engine Optimization Services for Small Business by Jessica Woodson

Archive_Search_Engine_Optimization | Posted by admin_2
Jul 02 2010

Search Engine Optimization Services for Small Business by Jessica Woodson.

In Part 1, we have seen the initial step of search engine optimization services, the keyword research and analysis. Now in this article we will see the competitive analysis and it’s important in the present SEO practices.

Market research is the study of groups of people in order to determine if there is a market for your product or service. Your market research must be for your real problem not for imaginary one.

In terms of SEO, market research means a thorough study of your competitor’s web marketing strategy so that you can gain an edge over them to become the front-runner in the market. Through this research you can get the following useful information:

o Learn what keywords they are targeting through their Adwords or Yahoo! ad campaigns.

o Discover what websites send them the most traffic through paid advertisements and/or links.

o Examine your competitor’s search engine optimization strategies to help you understand what measures you need to take in order to increase your chances of outperforming their sites in organic rankings.

Advantages of Competitive Analysis and Search Engine Marketing Strategy:

• Higher and consistent ranking assured among all the major search engines
• More extensive and better presented information
• Precisely targeted to shared prospective customers

Parameters of Market research in SEO

We can check for a number of factors in the competitor websites in the process of Competitive Analysis, including the following:

* Search engine positioning tactics and techniques
* Ranking Reports
* Status of Link popularity
* Keywords in domains/ page titles/ folder names
* With whom the competitors share reciprocal links
* META Description
* The competitors’ messages
* META Keywords
* Frequency of website updating
* Page Headers
* Content
* Linked Keywords
* Navigation
* Location and amount of content
* Life of the website
* Number of pages on the website
* Trends in Search engine page cache
* Structure of the website

Additional Research Services

Domain name research

You should have domain name research so you can find domain name which is most suited to your brand or company.

Trademark/Copyright research

Trademark or Copyright violation is a burning problem of the day and companies now want to be aware well in advance that their choice of domain name or website would suffer or not?

Marketing niche studies

Is it worth for your company to invest $20M to enter marketing niche X? Marketing niche study provides a thorough picture of the competition that presently exists in a particular marketing niche and helps you understand the strength of each competitor and what it would take for your company to have a dominating presence. You should have information about the level of demand that presently exists from web users for a particular marketing niche.

Web traffic analysis

You should have a thorough analysis of your website’s web traffic, helping you understand recent traffic peaks (or lows) as well as determine the effectiveness of various web/print/multi media advertising techniques. Web traffic analysis is valuable for determining where your web marketing strategy is weak and what changes are necessary to maximize the effectiveness of your current online advertising budget.

User behavior analysis

Are you curious to know the behavior of web users when they visit your site? Wondering if shoppers are getting lost in your shopping cart or why most web users’ exit the moment they visit your company’s site? User behavior analysis can help you understand user behavior on your site and help determine which pages, graphic design elements, navigational systems and textual content are most effective for conversion.

About The Author

Jessica Woodson is working as SEO Analyst in leading SEO Company – IndiaNIC. We provides professional SEO Services .IndiaNIC provides professional seo services, search engine optimization and seo services, web site promotion service, web marketing services SEO services across the globe. For more inquiries please visit

http://www.indianic.com/professional-seo-services.html

Email is Dead - Don’t Die With It

professional services automation | Posted by Deeba_S_Hargis
Mar 23 2009
OfficeOnTheInternet.com, web-based proposal, contract, project, resource management software, created by successful business owners, proposal, contract, project management, software, professional services automation, resource management, project accounting, service process optimization, sales force automation, SFA, time sheet, timesheet, time tracking, consulting, expense tracking, utilization, staffing, ASP, billing, expense reporting, web-based services, SPO, PSO, ESA

Article Keywords: OfficeOnTheInternet, web-based proposal, contract, project, resource management software, created by successful business owners, proposal, contract, project management, software, professional services automation, resource management, project accounting, service process optimization, sales force automation, SFA, time sheet, timesheet, time tracking, consulting, expense tracking, utilization, staffing, ASP, billing, expense reporting, web-based services, SPO, PSO, ESA

Email is dead. If you are under 22 years old, then you already know this truth. Email is useless, a waste of time, and has no purpose other than to complicate and aggravate.  It’s a dinosaur technology. If you don’t know that by now, then you too are at risk of becoming obsolete.  The new business customer doesn’t email. They communicate via text, blogs, social networks (facebook, twitter, mash-ups, etc.), IM,  or other portals, including their own private label portal.

The Problem with Email. It’s unreliable for project/event management, customer relationship management, or for that matter running a business. In a recent survey,  participants reported on average, a 10-30%  loss of legitimate emails due to malfunctioning spam/virus filters, wrong email addresses, and so on.

Project Management and Email. Let’s say you have a project/event that you need to manage. There are several people (aka stakeholders) working on it. You as the project manager, have the total picture of the project. Now you need to communicate to others about the ‘total picture’ (e.g, information, file attachments, etc.). So, what do you do if you use email? You begin breaking up the total picture into little pieces and send it as email to the various stakeholders who are involved in your project. They in turn, must take those little pieces of the total picture and assemble them out of their inbox (or voicemail, fax) into their own system. So what you end up with is several stakeholders with their own version of the total picture assembled in their own computer/system. Pretty dumb concept.

Enter project management portals - my favorite, OfficeOnTheInternet.com .  OfficeOnTheInternet.com is a secure, 100% web-based proposal, contract, project, resource management, software created by successful business owners, for project managers and professional service providers. Because its web-based, this means your IT department does not have to install any software on the desktop computer or server.

OfficeOnTheInternet TM is the most affordable, easy-to-use, web-based, productivity application on the market today. OfficeOnTheInternet.com offers a free trial so you can test drive the software. OfficeOnTheInternet.com is being used by many prominent companies.  Anyone who provides professional services, has a contract, prepares proposals, and manages projects will benefit from OfficeOnTheInternet.com .

OfficeOnTheInternet.com is also available as a private label portal for companies such as web hosting companies, directory services companies/websites, and business portals as a value added offering. OfficeOnTheInternet.com offers a reseller program for these types of clients as well.

OfficeOnTheInternet TM was created by a business owners who are also professional services providers.Click here to learn more >> More >>


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Website Traffic - Webmasters helping webmasters develop high value relevant links. Promoting ethical web-marketing using the time trusted pillars of relevance and popularity.

Project Management Sixth Sigma

Word | Posted by Deeba_S_Hargis
Mar 08 2009


http://www.google.com/reader/shared/user/05196065577193472018/state/com.google/broadcast