Maile Ohye, Senior Developer Programs Engineer, Google really articulates here precise, to the point facts about the new Google changes in its organic search algorithms. If you have not yet heard of these changes, you will - known as Google MayDay, Google caffeine, and snippet.
My Client’s are always looking for shortcuts to success. But, then I talk some sense into them and they eventually listen. With these changes that Google made, their patients is really paying off in the way of increased search engine visibility, better click-through rates, more revenue thanks to good content, good tags, diligence, and good SEO technique. Mayday has been Pay day for us white hats.
Byron Gordon, SEO-PR, interviews SES Toronto 2010 keynoter, Maile Ohye, Senior Developer Programs Engineer, Google. Maile talks about the “May Day” update, which for Google was an algorithmic ranking change. Previously, Google punished those websites that violated Google’s webmaster guidelines. But in so doing, it also left room for low-quality, little-value add sites. Google created the May Day update to not only punish spammers but devalue sites that are not providing any useful content. Maile then goes on to talk about Google’s major infrastructure change called “caffeine.” Caffeine helps with crawling and indexing your website faster. Google’s caffeine improves index freshness by at least 50% and it allows Google to scale to the enormity of the web and attach more information per document such as mark-ups, or anchor text, for example. Maile concludes with Google’s snippet, which users can influence by adding information to your meta description.
